Primary Care | Pfizer for Professionals
Digital Download: Cholesterol - Patient Information Leaflet.
Too much of it can clog your blood vessels. The buildup in the vessel walls is called plaque. It can clog the arteries and block or slow down the flow of blood. This means certain parts of your body don’t get the blood that they need.1
5 a day Ireland – Facts & Figures
Eating more fruit and vegetables and reducing your intake of high salt, high fat foods is a central pillar in the Department of Health’s Obesity Policy and Action Plan that aims to tackle Ireland’s expanding obesity problem2. Here is everything you need to know about the facts, figures, evidence and advice on getting your 5-a-day
Video: American Psychiatry Association 2018 Highlights.
Digital Download 10 tips for Patients Suffering from Chronic Pain.
Between 13% and 35% of Irish adults suffer from chronic pain, which is pain that lasts longer than three months1.Chronic pain has a range of causes, making it a complex issue to tackle. It can also seriously affect people’s social and professional lives2.The following tips may help you deal with your pain better.
Managing Chronic Pain in Primary Care
Chronic pain is a common, complex, and challenging condition where understanding the biological, social, physical and psychological contexts are vital to successful outcomes in primary care. The focus in managing chronic pain is often on promoting rehabilitation and maximising quality of life rather than achieving a cure.Read about the different types of pain and treatment options for each.
Video: Wellness in Psychiatry (Exercise)
Watch an in depth video presentation discussing the role of exercise in psychiatry.
Help Boost Your Mood with Exercise
Studies have shown that regular exercise may also help relieve tension and stress and promote feelings of calm and well-being. Though further research is needed, studies in people with depression show that physical exercise can sometimes help.
Nutrition Digital Download
Download a patient booklet which demonstrates how your patients can improve their mental wellness through optimising their nutrition.
The Digital Diagnostic Revolution
"Genral Practice in Ireland is not immune to the technlogical revolution". Learn about how Dr. Flynn predicts Digital Diagnositcs will play a key role in the near future for General Practitioners in Ireland.
Digital Download: Mindfulness - Patient Information Leaflet.
By taking a mental step back and becoming aware of your thoughts and feelings you can help yourself notice signs of stress or anxiety, which can eventually help you manage those feelings.
Video: Wellness in Psychiatry.
Watch an in depth video presentation discussing the role of mindfulness has in psychiatry.
Video - Retail Quality
The Pfizer retail quality video share’s the breadth and depth of Pfizer’s commitment to quality products. The video showcases key areas in which Pfizer is dedicated to the highest quality standards including research and development, manufacturing and supply, preventing counterfeits, and supporting the medical community.
Tackling Testicular Cancer in Ireland
Ireland has made significant improvement in the rates of detection and the outcomes over the past 20 years, as demonstrated in figures released by the Health Service Executive
Quit Smoking - Digital Download
Created for healthcare professionals to print out and share with patients, this booklet offers practical tips to help your patients give up smoking including, general information, hard hitting facts and a checklist which helps identify dependency on tobacco.
Smoking Affects Men and Women Differently - Should Cessation Interventions Reflect This?
Recent brain imaging analysis using magnetic resonance imaging (MRI) have confirmed that there are gender differences in the way nicotine activates different parts of the brain to increase cravings in smokers and ex-smokers compared with non-smokers.
Getting more value from practice meetings
The average Irish family GP works 14.5 hours a day.1 Of that, 80% is spent with patients and 20% doing paperwork and administration.2 Regular practice meetings are an important part of running an efficient and effective primary care facility, ensuring that staff feel informed, involved and engaged. They also play an important role in improving the quality of care for patients.3
Tips for a Positive Clinical Audit
Numerous helpful tips to help General Practitioners conduct a positive clinical audit in Ireland.
Heart Health - Digital Download
Created for Healthcare Professionals to print out and share with patients, this booklet offers practical tips for better heart health for your patients including exercise, general information and a useful checklist.
De-Stress With Various Different Relaxation Exercises
Feeling frazzled? Maybe you need to relax. And no, we don’t mean plopping down on the couch to binge-watch your favourite television show. Instead, think deep breathing, meditation, or yoga.
January Blues-Patient Booklet
Created for Healthcare Professionals to print out and share with patients, this booklet offers practical tips for better mental health for your patients including exercise, diet and a useful checklist
The Search for a ‘Liquid Biopsy’ and Other Advances to Diagnose Cancer
A liquid biopsy — a technology that attempts to diagnose a disease through a blood sample rather than by using a tissue sample collected through a traditional biopsy — is just one technology being explored to make cancer diagnosis faster and less invasive.
Key Summary Of The Third International Consensus Definitions for Sepsis and Septic Shock (Sepsis-3)
Since the definitions for sepsis and septic shock were last revised in 2001, considerable advances have since been made into the pathobiology ,management, and epidemiology of sepsis, suggesting the need for re-examination.
Holiday Health - Digital Download
Download your Holiday Health booklet which gives helpful information to patients to avoid indigestion, excessive alcohol consumption and help with smoking cessation. The booklet contains posters, infographics, patient checklists and is easily printed.
Antibiotic Awareness-Digital Download
View and Download this helpful 4 page PDF booklet regarding 'antibiotic awareness' and print it out to display in your pharmacy to help educate your patients.
Breast Cancer Awareness - Digital Download
Created for healthcare professionals to print out and share with patients, this booklet contains a list of ways to help ease the pain of mastalgia, a symptom checker, and much more.
How Social Media is reshaping Healthcare
Did you know that people are increasingly using YouTube, Facebook and Twitter to find medical information, research and share their symptoms, and offer opinions about doctors, treatments, and drugs[. Find out more about how Social Media is reshaping healthcare in Ireland.
A new Frontier for Artificial Intelligence (Helping scientists develop new medicines)
Did you know that the same artificial intelligence techniques that power self-driving cars are increasingly being used to help scientists search for new medicines. Find out more about how artificial intelligence is impacting pharmaceutical reasearch and development.
Essential Cyber Security tips for GPs
The threat of a hacking attack has never been greater, with more than a third of all Irish businesses the victims of cyber-attacks last year Find out some essential cyber security tips for you practice.
Advances in Approaches to Management of Acute Ischaemic Stroke
Find out a number of developments in medical therapies and endovascular treatments of acute ischaemic stroke the have developed rapidly over the last 2 decades.
Healthy Aging and Living - What Part Does Diet Play?
Diet plays a key role in the health of all age groups and even more so for healthy ageing. Read about how diet may improve health and wellbeing and may delay and reduce the risk of developing disease and thereby promoting continued independent living as people grow old.
The Cost of Antimicrobial Resistance
According to the Review on Antimicrobial Resistance (AMR) by Jim O’Neil, 10 million deaths per year are projected by 2050 if current rates of antimicrobial resistance increases.
Pharma Translate App
Pharma Translate is a NEW app from Pfizer which supports dialogue between you and your patients. Find out what it is, how it works, and the potential benefits it has for both you and your patients. Available on both Apple and Android devices.
Summer Health - Digital Download
Melanoma is one of the fastest growing skin cancers worldwide2. This Summer Health digital download offers practical advice on Summer Health with a focus on skin cancer.
Depression & Pain Physiological Perspective Snapshot
A short education 5 minute video on Depression and Pain is presented by Prof. Juan-Antonio Mico from the Dept. of Neuroscience, Pharmacology and Psychiatry School of Medicine in the University of Cadiz, Spain.
Pfizer Medical Information
Find out more about the Pfizer Medical Information service.
Are some people genetically predisposed to lose muscle more easily?
Everyone loses muscle mass as they age, but your genes could factor into how fast it occurs. You likely already know that genetics significantly influence who you are. They mould your unique qualities that ultimately determine your thoughts, behavioural patterns, and of course, appearance. However, can your genes also influence how quickly you lose muscle mass over time?
Digital Download: Exercise Patient Booklet
Download a patient booklet which demonstrates how your patients can improve their mental wellness through optimising their approach to exercise.
Diagnosis and Treatment for Major Current Psychiatric Disorders
Video: Wellness in Psychiatry (Nutrition)
Watch an in depth video presentation discussing the role of nutrition in psychiatry.
Mindfulness for General Practitioners
The practice of mindfulness - a form of personal reflection and self-meditation – has spread across the globe in recent years, as people from all walks of life look for new ways to combat the stresses and strains of busy working lives.
Video - Discussing sensitive topics with your patients
Watch a short video that showcases a range of possible techniques to use when discussing sensitive topics with your patients.
Brain Health and Exercises.
We’re only beginning to understand the complex way our brains work but every year we learn a little more. Here are five incredible things we’ve learned in 2017.
What the future looks like for Ireland's newest GP's
Ireland isn’t training enough GPs, with the HSE predicting a shortfall of between 493 – 1,380 GPs by 2025.2 The challenge for Ireland’s health service in the future will be to increase the numbers of GPs training and encouraging them to stay.
The Impact of Social Media on Healthcare in Ireland
Watch a short video showcasing how social media is affecting healthcare in Ireland.
Tackling Heart Disease in Ireland
The historical likelihood of CVD and heart disease in men rather than women is now nearly a thing of the past, as the rates of CHD development for men and women over 65 have been observed to reach near-parity.4
From wearable devices to new apps: Using technology to help patients
Ireland is a connected country, with 86 per cent of us owning a smartphone, 80 per cent a laptop and 60 per cent a tablet. This technology has changed the way we all work and live, and it could soon transform the way healthcare is delivered, both by you, the GP, and for the patient.
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How Technology is Empowering Patients
Ireland is a connected country, with 86 per cent of us owning a smartphone, 80 per cent a laptop and 60 per cent a tablet. This technology has changed the way we all work and live, and it could soon transform the way healthcare is delivered, both by you, the GP, and for the patient.
5 things to consider when planning a GP practice induction
Irish GPs might be able to do more when welcoming new members of the team, believes Bill Prasifka, CEO of Medical Council Ireland
The Challenges of Prescribing for Older People In General Practice
In older adults, age-related changes in the body is an important factor in appropriate prescribing. Inappropriate prescribing can result in preventable drug related morbidity, adverse drug reactions, hospital admissions and in some cases death. Read about some potential future interventions.
More Than Just Bloating
Does Inflammatory Bowel Disease Put Pregnant Women At Excess Risk of Venous Thromboembolism?
Mental Health And The Exercise Effect
Did you know that mental disorders are known to reduce life- expectancy more or comparable to heavy smoking? Find out the effect exercise plays on our mental health.
Biosimilars Uptake in Europe - Key Drivers and Barriers
The role of biosimilar medicines in patient care is increasing in importance due to opportunities for cost savings to healthcare systems. Find out some of the key drivers and barriers to Biosimilars in Europe.
Coping with Chronic Pain - Digital Download
Created for healthcare professionals to print out and share with patients, this booklet demonstrates dietary and exercise advice as well as general information to help your patients cope with Chronic Pain .
Sexual Health Digital Download
Created for healthcare professionals to print out and share with patients, this booklet offers practical tips to help your patients understand different forms of contraception, practice safer sex and informs them of symptoms not to ignore during self screens.
Healthy Eating for GPs
While healthy eating advice might be familiar to you from your patient interactions, the stress and pressures of the job mean that the healthy option might not always the easiest one. Here are some simple ways you can make better, healthier choices.
Cholesterol - Patient Information Leaflet
This 4 page PDF booklet provides information on how patients can possibly manage their cholesterol and keep their hearts healthy.
Pfizer Health Index 2017
The Pfizer Health Index 2017 reveals high levels of job satisfaction among Irish workers and positive focus by employers on health and wellbeing - watch the short video now
GAD 7: Generalised Anxiety Disorder Assessment Tool
GAD-7 is a validated screening tool with a sensitivity of 89% and a specificity of 82% for GAD*. It can also be used to assess the severity of GAD symptoms.
Dermatome Map
This adult dermatome map is available to download and print for your consultation room. It may be useful to help your patients understand more about nerve distribution.
World IBD Day 2017
World IBD Day takes place on 19th May each year and unites people worldwide in their fight against crohn's disease and ulcerative colitis, known as inflammatory bowel diseases (IBD).
Heart Health - Patient Booklet
Created for Healthcare Professionals to print out and share with patients, this booklet offers practical tips for better heart health for your patients including exercise, general information and a useful checklist.
January Blues - Patient Materials
This month we focus on the symptoms of depression and offer practical tips for better mental health. This patient booklet touches on exercise, diet and includes a really useful and simple checklist.
Pfizer and industry partners present road map for overcoming the threat that resistance poses.
In an unprecedented collaboration, Pfizer and 13 industry partners released a comprehensive plan of action that lays out four key commitments we pledge to deliver by 2020..
Ten Tips for Improving Your Patients’ Experience
10 simple, yet effective tips to improve your patients' experience. for General Practitioners.
Nutrition - You are what you eat.
Ever hear the saying, you are what you eat? Eating isn’t just about satisfying hunger. Good nutrition is linked to a healthy life. The food you eat should be rich in vitamins, minerals, and nutrients to help you stay healthy.
Interval Training for your Patients
It may not be as complicated as you might think. Interval training is simply alternating short bursts (approximately 30 seconds) of intense activity with longer intervals (three to four minutes) of less intense activity.
Keeping your ePortfolio up to date
An ePortfolio represents an opportunity to demonstrate professional competence. By keeping it up to date, you will be contributing to your professional and personal growth, ensuring that the services you provide to your patients is of the highest standard.
Testicular Cancer May Raise Prostate Cancer Risk
According to a new study at the University of Maryland School of Medicine, men who have had testicular cancer may have an increased risk for prostate cancer.
Data Security. What do I need to know?
This article discusses some key steps you can take to help keep your personal, and patients data safe from cyber threats.
Tackling Inflammatory Bowel Disease in Ireland
Inflammatory bowel disease (IBD) is a condition that can be extremely discomforting, inconveniencing and/or painful for affected patients. The condition is currently thought to affect many aspects of a patient’s life besides their physical health. For example, IBD may have a debilitating effect on professional and social activities.1
The importance of setting CPD objectives
This article may help you re-evaluate your CPD objectives, and may also help expedite the point in the year at which you gain the credits you need to complete your audit
Complicated Urinary Tract Infections In Elderly Patients
Disproportionately large subsets of geriatric patients develop complicated urinary tract infection (cUTI), compared to younger adults. cUTI is more difficult to manage than uncomplicated infections.
The Importance of Ensuring Responsible internet Use in your practice
In the wake of the recent WannaCry hack, which crippled the NHS, many GP surgeries are considering the security of their own IT systems, also leading to the Irish College of General Practitioners (ICGP) to urgently issue new guidance.
![In the wake of the recent WannaCry hack, which crippled the NHS, many GP surgeries are considering the security of their own IT systems,[1] also leading to the Irish College of General Practitioners (ICGP) to urgently issue new guidance.[2]](https://www.pfizerpro.ie/sites/default/files/styles/hcp_bean_1365/public/untitled_design_30.jpg?itok=CZHnP9JC×tamp=1557318169)
Cardiovascular Diseases and Practical Lifestyle Modifications
Did you know that Cardiovascular Diseases is the leading cause of death in the world ? Find out some practical lifestyle modifications to inform your patients.
10 Health Benefits of Music
Did you know scientists have studied the impact of music on human body and mind and how it might possible improve our health under various circumstances ?Find out some of the positive correlations between music and human health and/or human performance.
Maternal Sepsis – Expert Opinion on Definition and Management
Did you know that Sepsis with acute organ dysfunction has a mortality of 20–40% in high-income countries? Find out more about the definiton and management of maternal sepsis.
Immunity’s Double-Edged Sword
Human’s complex immune system is the vanquisher of pathogens, but it can also turn on itself.
At the heart of Irelands biggest killer
At a population level, the current lifestyle-related risk factor profile of the Irish population remains a major concern. Levels of smoking have not changed in the last five years, while levels of obesity and physical inactivity have increased. If these patterns continue, they threaten to reverse the declining trend in cardiovascular disease mortality of recent decades. Learn about a multi-pronged approach in addressing the potential epidemic of CVD.
Tackling technology. What you need to know as a GP
Cyber criminals now see healthcare systems as fair game. The WannaCry malware attack that hit healthcare systems across the world earlier this year paralysed computers and threatened users that all data would be destroyed unless a ransom was paid. Read about some ways you can tackle technology in your practice.
Discussing Sensitive Topics with Your Patients
Here you'll find some helpful communication techniques that can decrease anxiety for GPs/physicians when discussing sensitive topics, while improving the reliability and accuracy of patient reporting.
American Psychiatry Association (APA) - Video Highlights 2017
Watch a collection of video highlights from the American Psychiatry Associatons (APA) annual meeting.
Quit Smoking - Patient Booklet
Created for healthcare professionals to print out and share with patients, this booklet offers practical tips to help your patients give up smoking including, general information, hard hitting facts and a checklist which helps identify dependency on tobacco.
10 ways eHealth may Benefit Patients
The eHealth revolution is transforming the way technology and healthcare are integrated in Ireland. This infographic provides a quick visual on 10 ways that eHealth may benefit patients.
World Glaucoma Week Resources
To mark World Glaucoma Week, Pfizer Healthcare Ireland and Pfizerpro.ie have launched dedicated resources for this condition, including patient booklets, a 'Know-the-Facts' poster and a series of articles. Please click/tap Read more to find out more...
Antibiotic Awareness Materials
Useful information to help you create awareness of Antibiotic Resistance amongst your patients. Materials include a poster, some interesting information and a simple checklists for patients.
ECNP Congress Video Highlights
Steps to Measuring Performance During Clinical Audits
Discover some practical tips on how to measure performance during your Clinical Audits.
E Health Ireland
The successful implementation of an eHealth strategy has the potential to transform healthcare delivery systems. We review this topic in greater detail and also examine some of the potential benefits of technology for GPs. Thanks to Richard Corbridge (CIO of the HSE) for taking the time to share his insights.
Wellbeing for GPs - Infographic
Download and print this Infographic which highlights simple tips that focus on Wellbeing for GPs in Ireland
How to Build a High Functioning General Practice Team
Discover some helpful tips, aimed at helping General Practitioners, and/or Practice Managersto build a high functioning General Practice Team in Ireland.
3 Steps for Planning a Clinical Audit
Three helpful steps to help General Practitoners and/or Practice Managers plan their next Clinical Audit .
GAD-7 Screening Tool
Download the GAD-7 Screening Tool which helps identify your patients anxiety levels.
DN4 Pain Screening Tool
Download the DN4 Pain Screening Tool which is designed to identify your patients pain levels.
Men's Health Digital Download
Created for healthcare professionals to print out and share with patients, this booklet offers practical tips to help your male patients. The download includes general information, advice on coping with mental health issues, and a checklist which may help identify prostate cancer
The Rise Of The Cloud In Healthcare
Ireland is at the forefront in embracing this technology and is in fact the first country in the European Union to adopt a “cloud-first” policy, meaning any new digital solutions must be first considered for cloud
IBD - Patient Booklet
Created for Healthcare Professionals to digitally share with patients, this booklet offers practical tips for avoiding, and coping with IBD for your patients including diet, exercise, general information and a useful checklist.
